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Thor/Parts Unlimited: Daytona Bike Week

Mar 4th, 2010

Daytona Bike Week is a yearly attraction that is about one thing, celebrating the passion for motorcycles. Whether it’s watching some of the world’s best off-road riders at the GNCC or hanging out on Main Street in Daytona Beach, there is something for every motorcycle enthusiast. At the tail end of this exciting week is a very important Supercross stop. The championship remains up for grabs and even with that pressure Thor TV was lucky enough to get an invite from Ryan Villopoto to check out his new track setup in Florida and witness some of the preparation that goes into every race. Click on the photo below to check out the video.

Race fans should also be on the lookout for Ryan’s set of custom gear that he’ll be wearing this weekend at the Daytona Supercross. Stay tuned for more from bike week in the next couple days. Be sure to follow us on YouTube and Facebook for the most up to the minute details on everything Thor MX.

About Parts Unlimited Parts Unlimited is the world's largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

About Thor Motocross Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.

Thor, a house brand company for Parts Unlimited, combines design and marketing with superior distribution to reach it's thousands of dealers and consumers priding ourselves on key selling features like quality, strength and performance. Thor is more than a brand. It is a lifestyle.